Missouri Paper Prints Blank Front Page To Show Readers What’ll Happen If It Shutters

The front page of Kansas City’s Northeast News was left blank earlier this week in an effort to show readers what it would be like if the publication ceased to exist — and, as it turns out, the strategy proved quite effective.

On Wednesday, the editors of the paper that serves Northeast Kansas City made a bold decision to get readers’ attention in an effort to garner more support.

“Initially, there was some confusion straight up front and we had some of our readers call us up and say, ‘Hey, I don’t know what happened to your front page, but it’s blank. I hope you know this,’” said publisher and co-owner Michael Bushnell in a phone call with HuffPost on Friday.

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